Project Description

Hyundai Motor Company, the world’s fastest-growing auto company by brand, today presented its new billboard content for New York’s Times Square, continuing to provide innovative and valuable experiences for customers in the heart of one of the world’s busiest commercial districts.

Dubbed as the `Live Image Show,’ Hyundai connected cameras to its main outdoor billboard at Two Times Square, so people can capture images of themselves and have them projected live on Hyundai’s billboard. The billboard then displays an image of the people in Hyundai vehicles traveling through an animated version of New York. The cameras are perched on top of the TKTS ticket booth (i.e., the famous Red Stairs) in Times Square and unlike previous wide-angle shots that capture random people, Hyundai’s cameras zoom in on a handful of people.