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Piccadilly Circus Interactive

Mobile Application using Augmented Reality

Project Description

Hyundai, an Official Sponsor of UEFA Euro 2012™, celebrates the festival at Piccadilly Circus!

Three different AR Apps are ready for you to try at Piccadilly Circus.
Just simply download from the app store and visit Hyundai screen at Piccadilly Circus!
(To download, search “Hyundai Piccadilly Circus” on the App Store)
Watch this video to check out the AR Apps.

Enjoy UEFA Euro2012™ with Hyundai at London’s Piccadilly Circus!

Basically these applications are developed on iOS environment and using a couple of open solutions for Augmented Reality and 3D animation. In fact, the mobile application has typical limitation of CPU performance and memory capacity to using AR and 3D animation at the same time. So we’ve focused on memory and process structure optimization.

Because of maker tracking based augmented reality, these applications are tested at the place and the LED billboard of Hyundai Motor Company interactively. The other words, these application only can be used at Piccadilly Circus, London.

Hyundai Piccadilly Circus Magic façade

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Let Hyundai cast a little Euro 2012 magic at Piccadilly Circus!
Transform our screen at Piccadilly Circus by picking a magical new theme.
Take a picture in front of the screen then share with the world and spread the Euro 2012 fun!

iTunes Preview

 

Hyundai Piccadilly Circus Show Time

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Enjoy Euro 2012 with Hyundai at London’s Piccadilly Circus
Use our app to turn you and your friends into colourful football-crazy characters that come to life
when you scan the Hyundai screen at Piccadilly Circus in London. Then share your video with the world
and spread the Euro 2012 fun!

iTunes Preview

Piccadilly Circus is a road junction and public space of London’s West End in the City of Westminster, built in 1819 to connect Regent Street with the a lot of shopping street of Piccadilly. In this context, a circus, from the Latin word meaning “circle”, is a round open space at a street junction.

800px-Piccadilly_Circus_by_day_January_2012

The illuminated signs of Piccadilly Circus by day, January 2012. Traditionally powered by neon lights in the 20th century, they were gradually upgraded to digital LED screens between 2001 and 2011.

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The 2012 UEFA European Football Championship, commonly referred to as Euro 2012, was the 14th European Championship for national football teams organised by UEFA. The final tournament was hosted for the first time by Poland andUkraine, between 8 June and 1 July 2012, after their bid was chosen by UEFA’s Executive Committee in 2007. Euro 2012 set the record for both the highest aggregate attendance (1,440,896) and the highest average attendance per game (46,481) under the 16-team format (since 1996).

The final tournament featured 16 nations, the last European Championship to do so; from Euro 2016 onward, there will be 24 finalists. Qualification was contested by 51 nations between August 2010 and November 2011 to determine the remaining 14 finalists. The tournament was played across eight venues, four in each host country, five of which were newly built for the tournament. Aside from venues, the host nations have also invested heavily in improving infrastructure, such as railways and roads, at UEFA’s request.

The tournament opened with a 1–1 draw between Poland and Greece at the National Stadium in Warsaw on 8 June 2012. Thefinal match took place 23 days later on 1 July 2012 at the Olympic Stadium in Kiev, where Spain defended their title with a 4–0 win over Italy. Spain became the first team to win two consecutive European Championships, and the first international team to win three straight major tournament titles (Euro 2008, 2010 World Cup and Euro 2012). Since Spain had already gained entry to the 2013 Confederations Cup by winning the 2010 World Cup, the runners-up Italy qualified.

Euro 2012 was the second consecutive European Championship (after Euro 2008 held in Austria and Switzerland) in which neither of the hosts emerged from the group stage, as both Poland and Ukraine were eliminated.

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Project Details

  • Client Hyundai Motor Company
  • Date 7월 4, 2012
  • Tags Augmented Reality, Interactive, Smart Device

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