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Times Square Interactive

Interactive Advertisement

Project Description

At Times Square NYC, you’ll become the center of the world.
Make unforgettable memories with your friends and families.
Hyundai makes every moment brilliant.

Hyundai Motor Company, the world’s fastest-growing auto company by brand, today presented its new billboard content for New York’s Times Square, continuing to provide innovative and valuable experiences for customers in the heart of one of the world’s busiest commercial districts.

Dubbed as the `Live Image Show,’ Hyundai connected cameras to its main outdoor billboard at Two Times Square, so people can capture images of themselves and have them projected live on Hyundai’s billboard. The billboard then displays an image of the people in Hyundai vehicles traveling through an animated version of New York. The cameras are perched on top of the TKTS ticket booth (i.e., the famous Red Stairs) in Times Square and unlike previous wide-angle shots that capture random people, Hyundai’s cameras zoom in on a handful of people.

Make Unforgettable Memories with Hyundai In New York’s Times Square!

  • Hyundai installs interactive billboard in Times Square
  • Visitors can see their live images appear on Hyundai’s large billboard
  • New content is part of efforts to provide exciting brand experiences

 

Dec. 05, 2012 – Hyundai Motor Company, the world’s fastest-growing auto company by brand, today presented its new billboard content for New York’s Times Square, continuing to provide innovative and valuable experiences for customers in the heart of one of the world’s busiest commercial districts.

Dubbed as the `Live Image Show,’ Hyundai connected cameras to its main outdoor billboard at Two Times Square, so people can capture images of themselves and have them projected live on Hyundai’s billboard. The billboard then displays an image of the people in Hyundai vehicles traveling through an animated version of New York. The cameras are perched on top of the TKTS ticket booth (i.e., the famous Red Stairs) in Times Square and unlike previous wide-angle shots that capture random people, Hyundai’s cameras zoom in on a handful of people.

“Times Square is one of the world’s most famous tourist spots, where people, including our customers, travel from afar to create unforgettable moments,” said Won-Hong Cho, Chief Marketing Officer at Hyundai Motor Co. in Seoul. “We wanted to create a special moment for our customers at this special venue – a brilliant moment.”

The ‘Live Image Show’ is Hyundai’s second project with its interactive billboard, continuing to showcase Hyundai’s new way of thinking while providing brilliant moments for customers. Hyundai first launched its interactive billboard in New York last year with `Hyundai Race’ where people could connect their smart phones to Hyundai’s billboard and play a racing game live. The project reflected Hyundai’s new brand direction `Modern Premium,’ which aims to offer customers innovative and valuable experiences.

In April this year, Hyundai launched a new global brand campaign called `Live Brilliant,’ which is aimed at illustrating how the company’s brand direction `Modern Premium’ is expressed and delivered in customers’ everyday lives. Hyundai will continue to create more content for its interactive billboard, including personalized short films.

New York’s Times Square is a global landmark, considered to be one of the world’s busiest commercial hubs. Approximately 1.5 million people are estimated to pass by on a daily basis, while 550 million visit on an annual basis. The Two Times Square building, where Hyundai has secured advertising space since October 2009, is one of the most coveted advertising spots in the world.

Times Square Hyundai

Hyundai Motor Company presented its new interactive billboard content for New York’s Times Square today. Dubbed as the `Live Image Show,’ Hyundai connected cameras to its main outdoor billboard at Two Times Square, so people can capture images of themselves and have them projected live on Hyundai’s billboard.

Hyundai Motor Company official announcement

‘Live Image Show’ on New York’s Time Square

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Times Square is a major commercial intersection in Midtown Manhattan, New York City, at the junction ofBroadway and Seventh Avenue and stretching from West 42nd to West 47th Streets. Times Square – iconified as “The Crossroads of the World” and the “The Great White Way” – is the brightly illuminated hub of the Broadway theater district, one of the world’s busiest pedestrian intersections, and a major center of the world’s entertainment industry. According to Travel + Leisure magazine’s October 2011 survey, Times Square is the world’s most visited tourist attraction, hosting over 39 million visitors annually. Approximately 300,000 people pass through Times Square daily.

Formerly Longacre Square, Times Square was renamed in April 1904 after The New York Times moved its headquarters to the newly erected Times Building – now called One Times Square – site of the annual ball drop onNew Year’s Eve.

The northern triangle of Times Square is technically Duffy Square, dedicated in 1937 to Chaplain Francis P. Duffy of New York City’s “Fighting 69th” Infantry Regiment; a memorial to Duffy is located there, along with a statue ofGeorge M. Cohan, and the TKTS discount theater tickets booth. The stepped red roof of the TKTS booth also provides seating for various events. The Duffy Statue and the square were listed on the National Register of Historic Places in 2001.

800px-NYC_-_Times_Square

Lights and advertising at the southern end of Times Square

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Project Details

  • Client Hyundai Motor Company
  • Date 12월 4, 2012
  • Tags Interactive

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